Art Check List

A Quick Test to Ensure Success-Please review this check list before submitting art. Art and digital files that pass this pre-flight "test" usually flow through our system with ease. Art requirements for all of our products conform to Sm@rt Artwork code "4C" (300ppi or vector art as 4-Color Process).


  • Keep critical elements at least 3/8" from top and 1/4" from bottom & sides
  • 1/8" Bleed
  • See templates
  • Common Art layouts
common layouts

CheckDigital Images

  • CMYK .psd, .tif, .eps, or .ai file formats
  • 300ppi/dpi resolution, sized to 100%


CheckFile Formats

Current or recent Mac or PC versions of the following:

  • Photoshop®
  • InDesign®
  • Illustrator®
  • High Res PDF

Word, PowerPoint, and Excel files are not acceptable.


  • Upload files 3-80MB
  • Email files less than 3MB to your Sales Counselor
  • CD
  • DVD

CheckColor Target / Sample

Include a complete, full-sized hard copy of the composite art submitted. It may be color or black & white, but must be printed from the final file(s) you provide. Color targets should be printed using calibrated devices.

  • Calibrated color target
  • Black & White prints for position only

CheckColors - Process & PMS

All PMS/Spot colors will be converted to 4-Color Process. When referencing a PMS color in a process color print, refer to a Pantone® COLOR BRIDGE® coated guide to see how the color translates when converted to CMYK. Most colors change when converted to CMYK.

  • CMYK 4-Color Process

CheckDesign Tips

  • Design two or three vertical viewing sections
  • Include all layout, font, and image files
  • Convert fonts to outlines/curves
  • Supply a printed copy of the final layout and color samples or color targets
  • Call us for answers to your design questions